Building in public
Learning AI by
building real things
I'm Rich — a business strategist building real projects with AI and documenting how each one came together.
I'm Rich — a business strategist building real projects with AI and documenting how each one came together.
Each project starts with a problem I haven't solved before. The output ships. The decisions are documented.
Working tools and systems — not tutorials, not demos. A newsletter you can subscribe to. A site you're reading now. Brand assets in production.
Each project page covers the call that mattered: which tool, why that tool, what broke, what I'd change. The reasoning is the asset.
AI handles the execution; the strategy, judgment, and editorial calls are mine. The point is finding the line between the two.
Each one shipped. Each one taught me where AI accelerates the work and where judgment still has to do the lifting.
A newsletter covering what's actually happening in AI — researched, written, and assembled with AI as co-author. Each issue includes the news that matters, a hands-on experiment, and a transparent "How We Made This" section.
The site you're on. Designed and coded from a blank file through conversation with AI — no prior web development experience. Custom design system, responsive layout, Vercel deployment.
Built the entire Short Circuit brand — mascot, color system, asset library — by chaining the right AI tool to each step. A case study in matching tools to the job.
Design system, copy, code, and deployment pipeline — all built through conversation with AI. The full process is in the newsletter.