Hi, I'm Rich.

Two decades in business strategy and consulting across manufacturing, electronics, and healthcare. I've sat on boards, led international expansion, built pricing models, and run cross-functional analytics teams. The work has always been about making complex operations make sense.

When AI tools started getting genuinely useful — not toy-demo useful but changes-how-work-gets-done useful — I decided to learn by doing. Not courses. Not certifications. Building.

Short Circuit is the result. Every project starts as something I don't know how to do. I sit down with Claude, Anthropic's AI, and figure it out. The whole process is documented — the prompts, the iterations, the failures, the fixes. Then I write it up in the newsletter and put it on video.

One person, one AI, real projects, no faking it.

If you're curious about what AI can actually do in practice — this is built for you. The newsletter covers AI and robotics in manufacturing and small business. The projects cover whatever I'm curious enough to build next.

Shorty the robot mascot holding a wrench
Shorty, hard at work

What I bring to this

A mix of things I already knew and things I'm learning in public. The whole point is the gap between them.

Business Strategy

Veteran

Supply chain optimization, manufacturing strategy, pricing models, capital allocation, international expansion. Two decades across manufacturing, electronics, and healthcare consulting.

Data & Analytics

Veteran

Excel power user. Costing databases, dashboards, operational metrics. R and SPSS for statistical analysis. I think in spreadsheets.

AI & Prompt Engineering

Learning

Building real things with Claude. RAG systems, content automation, structured outputs. Learning by doing, documenting as I go.

Web Development

Learning

HTML, CSS, JavaScript — working knowledge. This entire website was built in conversation with AI. Learning the modern web by building on it.

Content & Design

Learning

Newsletter writing, InDesign, video content creation. Figuring out how to turn technical work into stories people want to follow.

Video Production

Exploring

Total beginner. iPhone + tripod + CapCut. Learning in public on TikTok. The raw, unpolished footage is part of the authenticity.

Meet Shorty

Every project needs a mascot, and Shorty is ours. A little robot with a lot of personality — cheerful, curious, and occasionally getting zapped by things beyond its understanding. Sound familiar?

Shorty waving hello
Waving
The welcome committee
Shorty holding a wrench
Building
Hard at work on a project
Shorty getting zapped with electricity
Zapped
When things go wrong

Find me elsewhere

Short Circuit lives across a few platforms. Here's where to find the different pieces.